Company Branding

Our work with Coast 4C has centred on developing a brand that authentically represents their overall mission of developing a sustainable seaweed trade which simultaneously uplifts coastal communities and regenerates marine ecosystems in small coastal towns. This foundational work was carried through into building a robust, targeted website, and an engaging campaign to support their Earthshot Prize nomination.

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For Coast 4C, we created a brand bible that establishes a clear and cohesive visual and verbal identity, capturing their mission, values, and tone. This brand foundation informed the design and content strategy of their website, which we developed to engage and educate audiences on their transformative work, as well as reposition them as not only an enterprise that uplifts coastal communities, but one that is building a quality, stable supply chain of seaweed - building a resilient and genuine blue economy. In anticipation of the Earthshot Prize Awards, where they are a finalist in the ‘Revive Our Oceans’ Category, we developed a multi-part social media campaign that celebrated their journey, highlighting their achievements and connecting with other finalists. The campaign involved countdown posts, targeted storytelling, and impactful visuals, building momentum and broadening their visibility among supporters and stakeholders.